It even went on to develop a proprietary AI to match advertisers with programming content.īut what’s surprising is, there’s no immediate need for the company to do so. In fact, it had partnered with Vox media to sell digital ad impressions through a premium ad exchange called, Concert. So, it’s natural to see TV networks (especially, NBCUniversal) to move away from TV breaks. We just saw how mobile videos are kicking the traditional ads out of the advertising. In addition, ad loads (ratio of ads to other content) will be decreased. As per the source, the company will reduce its ad break by more than 20% by 2020. Last week Axios reported that the TV broadcasting giant will further cut down its TV ad breaks on primetime and focus more on digital ad formats instead. NBCUniversal, one of the top 10 programmatic publishers of 2018, as cited by AdExchanger has been trying to evolve its advertising to serve the 21st-century audience.
Readers attract advertisers, which in turn, draws ad dollars.Īlso, prepare yourself to face the fraudsters as they’ve started siphoning video ad dollars. If you don’t know already, we advise the publishers to follow the readers first. The Internet is piling up with video content every second and viewer are becoming addicted to them. But time spent on mobile videos is expected to stay around 30 minutes when we hit 2020. – Time spent on videos: Viewer numbers won’t matter if they aren’t viewing the video content. This means the share of mobile web traffic and video consumption on the internet will increase drastically. – Smartphone video viewers: According to the same source, US smartphone video viewers will reach 187.7 million this year and will hit 205 million by 2022. From 6-seconds ads to vertical video ads, each has their own edge to help advertisers. But today, you can experiment with the new mobile ad formats to run the ad campaigns. – New formats: Initially, mobile ads meant a few standards ad formats which hamper the user experience to get attention.
Let’s try to look at the data to see why the advertisers are flocking towards video. Nine out of every ten dollars spent on mobile video advertising will be going via programmatic channels during the forecasted period (i.e., 2019 to 2022). Specifically, mobile video ad spending in the US will nearly 2x by 2022, going from $15.93 billion to almost $25 billion.Ĭ. eMarketer predicts that US mobile ad spending will outscore all other traditional media ad spending combined, by 2022 2020. So, who said what about the mobile video?Ī. Every now and then, someone bolsters the exponential growth of mobile video advertising and we’re obliged to cover the story for publishers.īecause we all know video and mobile traffic are the drivers of open internet for the next decade. To be frank, adtech industry can’t keep up with the booming video ads. Why everyone’s is marching towards mobile video?
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